American Express Restaurant Trade Program

American Express is proud to present the 34th annual Restaurant Trade Program at the FOOD & WINE Classic in Aspen from Thursday, June 13th through Sunday, June 16th, 2024.

As an American Express Restaurant Trade Program pass purchaser, you will have the opportunity to register for Consumer seminars, as well as the Restaurant Trade Program that American Express will be hosting. Consumer programming registration and the Restaurant Trade program registration will be available from March 1 – May 1, 2024. View the 2024 American Express Trade Program Schedule HERE.

2024 Restaurant Trade Program

THURSDAY, JUNE 13

8:00 – 10:30 pm | American Express Trade Kick-Off Party 

Location: Ajax Tavern

 

FRIDAY, JUNE 14

10:00 – 11:00 am | T100: Engaging Next Gen Diners – Building Loyalty 

Moderated by Andrew Zimmern, with panelists Arjav Ezekiel & Kwame Onwuachi

Evolving consumer habits and technology have fundamentally changed the way restaurants connect with and serve diners. Hear from some of the industry’s most innovative operators as they share best practices for harnessing the power of these changes to benefit their business. Panelists will share strategies to anticipate dynamic consumer needs—integrating emerging technology into their operations, nurturing their communities, and encouraging philanthropy.

Location: St. Regis Courtyard

 

3:00 – 4:00 pm | T200: Growing Your Brand – Identifying the Next Steps

Panelists: Niki Russ Federman, Katy Kindred, Danny Meyer & Marcus Samuelsson

How do you know when you’re ready to take the next step in growth with your restaurant or brand? And when you’re ready, what are the next steps? Join our panelists and learn about their “Aha!” moments and what they did to make those plans a reality. Whether you’re contemplating conceptual redesign, fresh revenue strategies, or new elements of service, these industry experts will share compelling real-life insights. Learn to recognize what, when, and how to implement meaningful change in your operation as our panel shares proven roadmaps and inspiring recommendations.

Location: St. Regis Courtyard

 

SATURDAY, JUNE 15

10:00 – 11:00 am | T300: Harnessing the Power of Partnerships – Finding the Next Deal

Moderated by Andrew Zimmern, with panelists Jon Shook, Simon Kim, Roni Mazumdar & Alison Rose

Consumers continue to demonstrate a passion for connecting with their favorite restaurants in new settings from hotels to casinos and airports. New access to restaurants via food halls, popups, collaborations, and partnerships have led to increased opportunities to expand revenue potential and profits.  Join our dynamic group of industry veterans as they survey today’s rich landscape to find the most compelling and lucrative deals available to the contemporary restaurateur.

Location: St. Regis Courtyard

Developed by and for the professionals who shape the world of hospitality, the American Express Restaurant Trade Program brings together chefs, restaurant operators, and leading industry professionals for a three-day program featuring intimate networking events and dynamic panel discussions with some of the industry’s brightest stars.

An exclusive feature of the FOOD & WINE Classic in Aspen, the American Express Restaurant Trade Program provides attendees a forum to share strategies, discuss best practices, and exchange ideas for achieving growth and spurring innovation in the restaurant industry.

American Express is a global services company, providing customers with access to products, insights, and experiences that enrich lives and build business success. As a stakeholder in the restaurant industry for more than 40 years, American Express has supported efforts to enhance the growth of the restaurant industry by creating and implementing programs designed to benefit restaurateurs. American Express also supports the restaurant community through sponsorships and commitments to a diverse range of industry organizations. Learn more at americanexpress.com and connect with us on FacebookInstagramLinkedInTwitter and YouTube.