Dia Simms

Dia Simms is the CEO of Lobos 1707 Tequila & Mezcal, an independent spirits brand that blends heritage and innovation. Dia is known for building successful billion-dollar brands, having spent almost 15 years at Combs Enterprises overseeing brands like CÎROC Ultra-Premium Vodka, Bad Boy Entertainment, and Sean John. In 2017 she was named President of Combs Enterprises, making her the first president in the company’s 30-year history. In 2020, she joined Lobos 1707 as CEO alongside founder Diego Osorio and early investor and NBA star, LeBron James.

Dia is an advocate for creating opportunities for women and people of color, co-founding Pronghorn last year, an initiative to add 1,800 Black people to the spirits industry by 2030 through employment, internships, mentorships and apprenticeships.

Dia has been named ‘One of the Most Powerful Executives in the Industry’ by Billboard, an Ebony ‘Power 100’, and one of Ad Age’s ‘Women to Watch.’