Exhibitors

Yes, exhibitors are required to be present and participate during all 5 consumer Grand Tastings and 3 Private Trade Tastings during the weekend.

The cost of an exhibitor table is $3,250 and includes 2 passes for personnel working and attending the event.

Additional costs to consider include:

1. Passes: Each exhibitor table includes 2 passes, but should exhibitors require additional passes, they may purchase them. Exhibitors can purchase 2 additional passes at a discounted rate, as well as 2 further passes at the full rate while supplies last. Passes are labeled with the table name only, so they are transferable between staff as long as everyone working has a pass when they are in the event venue.
2. Staff travel to/from the event: This includes staff lodging in Aspen and onsite expenses for staff, such as meals and transportation. For information about lodging in and around Aspen, please call Stay Aspen Snowmass (877-900-9463). For our approved exhibitors, a hotel partner in Snowmass will be offering a discounted room rate. These rooms will be available on a first-come, first-served basis, and more booking information will be included in their approval email if received.
3. Table décor: Food & Wine provides an exhibitor banner for each exhibitor table, but exhibitors are allowed to use additional tabletop signage, décor, or their own branded linens.
4. Product costs: This includes shipping and distributor costs, as all wine, spirits, and beer must be delivered to the event via a licensed Colorado distributor.

Each exhibitor table includes of a six-foot table with linens, two exhibitor passes, access to dry storage, chilling tubs for wine, ice, spittoons and a custom exhibitor banner.

Two (2) complimentary exhibitor passes are provided per exhibitor table for personnel working the event. Exhibitor passes provide access to all Grand Tastings and, on a space-available basis, entrance to cooking demonstrations and wine tasting seminars. Everyone is required to wear a valid event pass and 2025 Food & Wine Classic in Aspen lanyard at all times, in all venues for all events, even when working at the exhibitor table.

Additional exhibitor passes may be purchased while supplies last. Exhibitors may purchase two (2) additional exhibitor passes per table at a discounted rate, while supplies last. Any passes beyond the first 2 additional per table will be at the full rate, while supplies last. Once approved, exhibitors will receive email notification on how to purchase additional exhibitor passes.

Colorado law dictates that a licensed Colorado distributor must deliver and handle all wine, spirits, and beer for the Food & Wine Classic in Aspen. If applicable, please include your Colorado distributor on the exhibitor application form. If you do not have a Colorado distributor, you may still apply for an exhibitor table. Once approved, please contact lauren.sharpe@dotdashmdp.com and we will send information about temporary distribution. Please be advised that the distribution process can take up to eight weeks and will be an additional cost to you.

For brands without national advertising, we offer the opportunity to apply for and purchase a limited number of exhibitor tables in the Grand Tasting Pavilion. This is a fantastic way to showcase your product to 4,000 attendees over the weekend. Don’t miss out – Apply Now! Applications will be accepted through April 1, 2025.

If you’re a larger brand interested in sponsorship opportunities, including custom event integration or sponsorship of the Classic at the highest level, please fill out our Marketing Contact Form, and a team member will reach out to discuss options.