The FOOD & WINE Classic in Aspen is three days of unparalleled culinary experiences and cutting-edge brand activations as highly targeted attendees, renowned chefs, winemakers and spirit experts gather for a spectacular epicurean adventure.

From June 14–16, FOOD & WINE will bring the best to wine and food lovers from all around the country through wine tastings, culinary demonstrations, seminars, dinners and more. The Classic brings the pages of FOOD & WINE to life and can put your brand in direct contact with an audience of 4,000 affluent consumers and industry decision-makers.

Space is limited, and applications will be accepted until April 1st. The selection process for our exhibitors will begin in mid-March, and all applicants will be notified of their status by May 1st.


We have many opportunities available at the Classic based on advertising in FOOD & WINE magazine, including sampling product to 4,000 attendees in the Grand Tasting Pavilion throughout the weekend, custom event integration, and, at the highest level, sponsorship of the Classic. If your brand is interested in sponsorship opportunities, please fill out the Marketing Contact Form and a member of our team will reach out.

For brands who do not do any national advertising, we offer the opportunity to apply for and purchase a select number of remaining exhibitor tables in the Grand Tasting Pavilion.

Located in downtown Aspen, FOOD & WINE’s Grand Tasting Pavilion commands center stage from Friday through Sunday. During five consumer Grand Tastings and three Private Trade Grand Tastings, wine and food enthusiasts make their way through the tents sampling wines and dishes from around the world.

Grand Tasting hours

Friday & Saturday

11:00 am – 11:30 am Private Trade Grand Tasting

11:30 am – 1:30 pm Grand Tasting

4:30 pm – 6:30 pm Grand Tasting


12:00 pm – 12:30 pm Private Trade Grand Tasting

12:30 pm – 2:30 pm – Grand Tasting

Yes, exhibitors are required to be present and participate during all consumer Grand Tastings and Private Trade Tastings during the weekend.

The cost of an exhibitor table is $3,250 and includes 2 passes for personnel working and attending the event.

Additional costs to consider include:

Passes: Each exhibitor table includes 2 passes, but should exhibitors require additional passes, they may purchase them. Exhibitors can purchase 2 additional passes at a discounted rate, as well as 2 further passes at the full rate while supplies last. Passes are labeled with the table name only, so they are transferable between staff as long as everyone working has a pass when they are in the event venue.

Staff travel to/from the event.

Staff lodging in Aspen. For information about lodging in and around Aspen, please call Stay Aspen Snowmass (877-900-9463).

Onsite expenses for staff, such as meals and transportation.

Table décor: FOOD & WINE provides an exhibitor banner for each exhibitor table, but exhibitors are allowed to use additional tabletop signage and décor.

Product costs, including shipping and distributor costs, as all wine, spirits, and beer must be delivered to the event via a licensed Colorado distributor.

Each exhibitor table includes of a six-foot table with linens, two exhibitor passes, access to dry storage, chilling tubs for wine, ice, spittoons and a custom exhibitor banner.

Two (2) complimentary exhibitor passes are provided per exhibitor table for personnel working the event. Exhibitor passes provide access to all Grand Tastings and, on a space-available basis, entrance to cooking demonstrations and wine tasting seminars. Everyone is required to wear a valid event pass and 2024 FOOD & WINE Classic in Aspen lanyard at all times, in all venues for all events, even when working at the exhibitor table.

Additional exhibitor passes may be purchased while supplies last. Exhibitors may purchase two (2) additional exhibitor passes per table at a discounted rate, while supplies last. Any passes beyond the first 2 additional per table will be at the full rate, while supplies last. Once approved, exhibitors will receive email notification on how to purchase additional exhibitor passes. Please check back for 2024 pass pricing.

Colorado law dictates that a licensed Colorado distributor must deliver and handle all wine, spirits, and beer for the FOOD & WINE Classic in Aspen. If applicable, please include your Colorado distributor on the exhibitor application form. If you do not have a Colorado distributor, you may still apply for an exhibitor table. Once approved, please contact lauren.sharpe@dotdashmdp.com and we will send information about temporary distribution. Please be advised that the distribution process can take up to eight weeks and will be an additional cost to you.