The FOOD & WINE Classic in Aspen is three days of unparalleled culinary experiences and cutting-edge brand activations as highly targeted attendees, renowned chefs, winemakers and spirit experts gather for a spectacular epicurean adventure, celebrating its 38th year in 2020.

From June 19 – 21, FOOD & WINE will bring the best to wine and food lovers from all around the country through wine tastings, culinary demonstrations, seminars, parties and more. The Classic brings the pages of FOOD & WINE to life and can put your brand in direct contact with an audience of 5,000 affluent consumers and industry decision makers.

Brands that apply for an exhibitor table prior to March 13 will have the chance to be included in a special feature in the July issue of Food & Wine magazine.

Apply Here for an Exhibitor Table


We have many opportunities available at the Classic based on advertising in FOOD & WINE magazine, including sampling product to 5,000 attendees in the Grand Tasting Pavilion throughout the weekend, custom event integration, and, at the highest level, sponsorship of the Classic. For brands who do not do any national advertising, we offer the opportunity to apply for and purchase a select number of remaining exhibitor tables in the Grand Tasting Pavilion. Please click here to apply for an exhibitor table.

Located in downtown Aspen, FOOD & WINE’s Grand Tasting Pavilion commands center stage from Friday through Sunday. During five consumer Grand Tastings and three Private Trade Grand Tastings, wine and food enthusiasts make their way through the tents sampling wines and dishes from around the world.

Yes, exhibitors are required to be present and participate during all consumer Grand Tastings and Private Trade Tastings during the weekend.

The price of an exhibitor table in 2020 is $2,950, and will increase to $3,250 after March 13. Each table comes with two exhibitor passes. Additional costs to consider include:

  • Passes: Each exhibitor table includes 2 passes, but should exhibitors require additional passes, they may purchase them. Exhibitors can purchase 2 additional passes at a discounted rate of $1,100 per pass, as well as 2 further passes at the full rate of $1,700. Passes are labeled with the table name only, so they are transferrable between staff as long as everyone working has a pass when they are in the event venue.
  • Staff travel to/from the event.
  • Staff lodging in Aspen. For information about lodging in and around Aspen, please call Stay Aspen Snowmass (877-900-9463).
  • Onsite expenses for staff, such as meals and transportation.
  • Table décor: FOOD & WINE provides an exhibitor banner for each exhibitor table, but exhibitors are allowed to use additional tabletop signage and décor.
  • Product costs, including shipping and distributor costs, as all wine, spirits, and beer must be delivered to the event via a licensed Colorado distributor.

Each exhibitor table includes of a six-foot table with linens, two exhibitor passes, access to dry storage, chilling tubs for wine, ice, spittoons and a custom exhibitor banner.

Two (2) complimentary exhibitor passes are provided per exhibitor table for personnel working the event. Exhibitor passes provide access to all Grand Tastings and, on a space-available basis, entrance to cooking demonstrations and wine tasting seminars. Everyone is required to wear a valid event pass and 2020 FOOD & WINE Classic in Aspen lanyard at all times, in all venues for all events, even when working at the exhibitor table.

  • Additional exhibitor passes may be purchased while supplies last. Exhibitors may purchase two (2) additional exhibitor passes per table at a discounted rate, while supplies last. Any passes beyond the first 2 additional per table will be at the full rate, while supplies last. In 2020, the discounted exhibitor pass cost is $1,100 per pass and the full exhibitor pass cost is $1,700 per pass. Once approved, exhibitors will receive email notification on how to purchase additional exhibitor passes.

Colorado law dictates that a licensed Colorado distributor must deliver and handle all wine, spirits and beer for the FOOD & WINE Classic in Aspen. If applicable, please include your Colorado distributor on the exhibitor application form. If you do not have a Colorado distributor, you may still apply for an exhibitor table. Once approved, please contact alexandra.perry@foodandwine.com and we will send information about temporary distribution. Please be advised that the distributing process can take up to eight weeks and will be an additional cost to you.